Mom Juice Announces Retail Expansion into Target (Wine Business)

March 14, 2024

Cheeky, Women-Owned Wine Brand Expands Retail Footprint in North Carolina and Colorado

Mom Juice

Mom Juice, is thrilled to announce its official launch in Target stores across Colorado and North Carolina. 

This expansion brings the brand’s low-sugar, ingredient-transparent wines to the two co-founders’ home states. 

Founded in 2020 by Kristin Taylor of Denver, Colorado, and Macie Mincey of Charlotte, North Carolina, Mom Juice is on a mission to shift wine culture, placing moms at the forefront. The company has secured premium placement in 29 Target stores for three varietals, with an additional 11 stores in Colorado and North Carolina featuring one varietal each. This strategic expansion provides moms with a diverse selection of high-quality wines crafted with passion and dedication, conveniently available at their favorite shopping destination. The wine brand plans to expand into additional stores in Colorado this April.

Mom Juice was selected alongside a curated group of six other diverse-owned, led, and made brands to be added to Target’s wine aisle. This move underscores Target’s dedication to offering diverse products and supporting businesses led by underrepresented groups.

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